Toasterz

How We Approach Work

In the way we believe,
we prove the best answer for our users.

Before finding answers, we ask "why?". We form hypotheses, meet users, and validate directly in the market. We prove our approach through data and real-world experience.

We move with sincerity
toward the market and domain.

Fermentation is not just a technique. It's a science carrying centuries of wisdom. We learn from the field, talk to experts, and experiment ourselves to understand this domain deeply.

We start by defining
the real problem from the user's perspective.

The obvious problem may not be the real one. We immerse ourselves in users' lives to capture even the unspoken friction. That's where real solutions begin.

We set hypotheses fiercely
with autonomy and accountability.

It's okay to fail. Just learn fast. We respect individual judgment while owning the results. In this culture, we relentlessly pursue the best answer.

This iterative journey of finding the right answer
is how Team Toasterz grows.

The People Behind Toasterz

CEO

Sid Bae

Product Strategy

Sid Bae

Product direction & operational system design
Global community-based market validation
User operation pattern analysis & service strategy

COO

Kyle Heo

Operations & GTM

Kyle Heo

Early market entry (GTM) strategy execution
Bakery testbed & field operation verification
Overall strategy for community-based early user acquisition

Data Scientist

Senya Vaniushkina

AI & Data Infrastructure

Senya Vaniushkina

AI-based fermentation prediction engine development
User operation pattern & scenario analysis
Operational automation performance verification & data-driven insights

Accounting Manager

Seo Hyun Park

Finance & Accounting

Seo Hyun Park

Internal fundraising & budget execution planning
Budget planning & execution for government-funded projects and national R&D tasks
Optimization of purchase/sales settlement processes & cost management

Marketing Manager

Jinsol Lim

App Product & UX

Jinsol Lim

User-centered App UX & operational experience design
Brand & content strategy execution
Global user communication & retention enhancement

Toasterz Journey

The footsteps of Team Toasterz, designing the future of fermentation.

Our challenge — bridging the honesty of fermentation with the freedom of everyday life — is proven by the support of countless partners and our award history.

2026.01SourFriend Wadiz Launch

2026.02Cafe & Bakery Fair 2026 Season 1

2026.032026 AWE Shanghai

2026.04Selected for MSS Startup-focused University Program (Sungkyunkwan University)

2026.05Selected for Next Challenge Google Changgoo Program 8th Cohort

In the way we believe,we prove the best answer for our users.

We move with sinceritytoward the market and domain.

We start by definingthe real problem from the user's perspective.

We set hypotheses fiercelywith autonomy and accountability.